Top 11 Free Digital Marketing Tools You Should Use

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Marketing your business in the digital realm can cost a lot of money especially if you intend to use an array of fancy digital marketing tools

If you run a start-up business, you certainly understand the importance of every penny.

While Digital Marketing might appear expensive, it is also crucial to your business’ success.

However, if you have a measly budget to go with, is it possible to market your business online?

The question is, can you do everything that a digital marketer does and do it for free?

A digital marketer utilizes a lot of tools-commonly known as a marketing stack- to execute a digital marketing campaign to perfection.

The list of such digital marketing tools runs the gamut from email marketing software to social media marketing apps and beyond.

But, can you access these amazing tools without paying a dime?

Fortunately, you can! Although there are a few limitations to these free digital marketing tools, you can get most of your work done for free.

I’ve put together a list of 11 free tools that will help budding digital marketers and business owners create the $0 digital marketing plan.



1.Use Buffer for Social Media Marketing

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It goes without saying that Social Media Marketing is an important piece of the digital marketing puzzle.

When you are managing pages and profiles on multiple social networks, creating posts and posting them on a timely basis sounds very exhausting.

Well, thanks to digital marketing tools like Buffer, we can automate our Social Media Marketing campaigns to a great extent.


So, how does Buffer work?


  • It allows you to connect up to 10 social networking profiles for free, which includes Facebook, Google Plus, Instagram, Twitter, etc.
  • On top of that, you also get to schedule 10 posts per social networking profile ahead of time.


You can create the content for all your social network at one go and schedule it in Buffer app.

This will allow you to save a lot of time and you won’t have to bother about the schedule at all as Buffer will automatically publish the content at a time of your choice.

This will allow you to save a lot of time and you won’t have to bother about the schedule at all as Buffer will automatically publish the content at a time of your choice.

I use Buffer a lot and this is what I do:

I create content for my client’s social profile at one go and then schedule all the posts in buffer. It takes me about an hour or two to do so but for the rest of the week, I am pretty much free of my duties of posting in social media.

For instance, if you post twice a day on Facebook, you can simply schedule all 10 posts in Buffer at one go. And, for the next five days, you won’t have to bother about posting updates. Isn’t that great?

Besides, the free plan at Buffer also lets you view details such as likes, comments, etc regarding your latest posts.



2.Google Analytics

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As with any other thing, analysis is the key to creating a successful online marketing strategy for your business.

You analyze the results, you improve, you analyze again, improve further…………. the cycle goes on.

With Google Analytics, you can pretty view everything about your website traffic.


You can get clear insights into


  • The amount of time visitors are spending on your sites
  • Your most popular pages/posts
  • The source of referral traffic, etc.
  • You can even monitor the social traffic and figure out which social media platform is working out well for your digital marketing campaign.


To be honest, Google is giving away a generous amount of information about your site for free. So, why not use it?




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Website optimization can make a world of difference to your conversion rates.

If you have managed to draw in traffic but you’re struggling to make them click the “Call to Action (CTA)” button, you need to start thinking about optimizing your website. But, is it possible to optimize your website for free?

Well, digital marketers and business owners, it turns out Hotjar is offering a great digital marketing tool that will allow you to optimize your website for free.


By using Hotjar, you can view:


  • What your audience is clicking on your website.
  • How much they are scrolling, etc.


In short, you can analyze user behavior accurately with this free digital marketing tool.

Through heatmaps, scrollmaps, clickmaps, you get detailed insights into the behavior of you site visitors.

Hotjar’s free account comes with a limit of up to 2000 site visits per day. However, all of us will certainly agree that 2000 visits per day are pretty generous for small business owners and digital marketing consultants who mainly work with small businesses.




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Canva is one of my favorite digital marketing tools of all time. It’s easy to use, comes with thousands of options for creating professional graphics and the best part…….. IT’S FREE!

Yes, Canva’s free version lets you create professional looking graphics without spending a dime. And if you are willing to spend a little time and effort in understanding how Canva works, you will probably never hire a graphic designer again.

And if you are willing to spend a little time and effort in understanding how Canva works, you will probably never hire a graphic designer again.


You can do the following with Canva:


  • Create posts for various Social Networking tools with built-in templates.
  • Create Custom banners and graphics.
  • Design beautiful infographics to engage with your target audience.
  • Create cover images for Facebook, LinkedIn, etc.


High-quality and informative graphics are incredibly powerful ways to grab the attention of the visitors.

Whether it’s for your website or social media profile, powerful graphical posts are essential to make your internet marketing strategy work. But, getting them done by professionally will cost you a significant chunk of money.

So, if you’re on a budget, Canva is just the right option for you.

It is undoubtedly one of the best free digital marketing tools out there and you can create anything from banner graphics to social networking posts and infographics to flyers and beyond.

I find this tool very simple and easy to use, thanks to the built-in templates that are perfectly optimized for various social networking platforms and blogs.



5.Hubspot Marketing Free

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Hubspot Marketing Free allows digital marketers to create pop-up forms for their websites and generate email leads.

You can gain a lot of useful information with the help of this free tool from Hubspot including:


  • Pages on your website that are converting at a higher rate than others.
  • Pages that your leads have visited.


What can you do with Hubspot Marketing Free?


  • Create a wide variety of pop-up forms for your website.
  • Capture submission from other forms on your website(Even if those forms were created with a different tool)
  • Follow up on the collected leads with an email.
  • You can easily. integrate Hubspot Marketing Free with your WordPress website with the help of a plugin


Hubspot’s free digital marketing tool is great for analyzing and improving your conversion rates. You can easily figure out which pages, offers, etc on your website are driving the maximum number of conversions.



6.Moz Open Site Explorer.

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Moz’s Open Site Explorer is a great tool for checking your domain authority, Page Authority and analyzing your inbound link profile. You can discover the DA, PA and Spam score of the websites that are linking to you.

Besides, Moz OSE also allows you to filter the inbound links based on their type i.e. whether the link is do-follow, no-follow, link equity, etc.


How can you use Moz OSE?

  1. Plug in your URL or the URL of your competitor in the URL field of the OSE.
  2. View detailed stats like DA, PA, Spam score, etc.
  3. Analyze your or your competitor’s inbound link profile to figure out the type of pages linking to you.
  4. You can also uncover link building opportunities.


The free version will let you run just five reports per day. Nevertheless, it is a very useful free digital marketing tool for every digital marketing professional out there.



7.SumoMe Share Buttons

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Fancy these beautiful share buttons that you along the side of numerous blogs and articles? Well, now you can have them for your website for free, thanks to SumoMe Share Buttons. And, you don’t even need to have a WordPress website/ blog to use them.

The SumoMe Share buttons are compatible with almost any type of website.

Share buttons are a great way for your website visitors to share your content with their network through Social Media.


Besides, the more shares you have the more likely are you to get free social traffic.

So, don’t shy away from using share buttons for your website.


With SumoMe Share buttons, you get:


  • Buttons that work on Desktops, Laptops, Tablets, Mobile phones and pretty much anywhere.
  • Ability to choose which buttons are displayed on your website.
  • You can also choose the position on your website where the buttons will sit.
  • Simple drag-and-drop set-up without the hassles of dealing with complex codes.


So, don’t miss out on free social traffic anymore. Start using share buttons and encourage your visitors to share your content more often.



8.MailChimp Email Marketing Tool

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Email Marketing is an essential part of a Digital Marketing Campaign.

You can drive a tremendous ROI if your Email Marketing campaigns are crafted to perfection.

However, to execute a successful email marketing campaign, you need an effective email marketing tool.

Enter MailChimp, a fantastic digital marketing tool that not only automates your email marketing campaigns but also comes with a “Forever Free” Plan.

Mailchimp’s Free Plan will allow budding marketers and small businesses to get their feet in the door and scale up when required.


Benefits of using MailChimp:


  • Comes with marketing automation.
  • Ability to create Sign Up forms and collect email leads.
  • You can create professional Newsletters with built-in templates.
  • Run free reports to see how your campaigns are performing.


With the Forever Free plan, you can have up to 2000 subscribers in your email list and send 12000 emails on a monthly basis.



9.Wordpress for Landing Pages

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This might come as a surprise to many, but WordPress can be used a Landing Page creation tool as well!

If you use WordPress to power your blog, you will notice that every time you post something, it comes under the category of “Posts”.

In order to create a landing page, you can simply head over to the “Pages” section and start building your landing page.


How to use WordPress to create Landing Pages?

  • Install a drag-and-drop based page builder plugin such as SiteOrigin.
  • Head over to the “Pages” section on the Dashboard of your WordPress admin panel.
  • Create a new page and use the newly installed page builder plugin to build an awesome landing page.


You may need to tinker with the Page builder to create a perfectly-optimized landing page. But once you do, you can have a decent landing page up and running in less than 30 minutes.



10.Blog Topic Generator

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Staring at a blank page with absolutely no idea on what to write? Well, don’t fret over it as it happens to every blogger/online marketer.

If you are stumped for ideas, give Hubspot’s Blog Ideas Generator a try.


How to use this free digital marketing tool?


  • Simply visit the site and enter three nouns related to your blog niche.
  • Within seconds, the tool will come up with a number of blog topic suggestions.




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Whether you writing an email to your client or an article for your blog….typos and grammatical errors are embarrassing. Hiring a proofreader is not an option unless you make a lot by monetizing your content.

So, how can you avoid common errors in your writing?

Well, here’s the deal:

You can use the free version of Grammarly to work as your very own Virtual Proofreader.

How to use Grammarly?


  • You can use Grammarly’s online dashboard to paste your article or text.
  • Alternatively, you can also use the browser plugin, which is great for detecting errors in your emails or chats.
  • Grammarly also allows you to install the software as an add-on in Microsoft Word.



There are plenty of other free digital marketing tools that can improve your productivity with no additional investment.

Would you like to add your personal favorites to this list? Let me know in the comment section!


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